Academic Year 2013

Vol.67 Takashi Yanase and the PR magazine "Hosei

January 16, 2014

Academic Year 2013

Yanase Takashi is known for his cartoons such as "Soreike! Yanase Takashi (1919-2013) is known for his cartoons such as "Anpanman" and the lyrics to "Te no Palm to Taiyo ni". Yanase was not only a cartoonist, but also a poet, illustrator, editor, and composer. Around 1953, when he left the advertising department of a department store to become an independent cartoonist, he frequently illustrated and illustrated the public relations magazine "Hosei" and contributed writings such as book reviews and introductions to art works.

In 1964, the year of the Tokyo Olympics, he visited the 19th Hosei Festival (November 19-23), and contributed a cartoon illustration of a sketch of the exhibition scene and an essay-like account of his visit, "Looking at the Hosei University Festival," to the December 1964 issue of Hosei, the public relations magazine. In the exhibition hall scenery drawn with a familiar touch, for example, he commented on the cluttered display of the Mass Communication Research Group, "I would like to organize it a little more for research purposes, wouldn't I? For example, I think it would be good to have something like this year's theme, 'Mass Media in the Olympics,'" he advises, adding his impressions and brief comments on the students' exhibition planning from his unique perspective.

In his visit to the Hosei Festival, Mr. Yanase said that while touring the venue, he was worried that he had been left far behind by the speed of the times, but that the contents of the exhibition "did not scare me or make me feel overwhelmed," and that he only saw a somewhat immature and ordinary young man who was essentially the same as he had been in the past. I just saw a somewhat immature and ordinary young man who was essentially the same as I had been in the past. He added, "I felt a little bit superior. But then I felt happy or sad. Yanase concludes his essay with an exhortation to law school students, "Pull yourself together.

 In his illustrations, he draws many humorous pictures to match the content of his essays and dialogues

In his illustrations, he draws many humorous pictures to match the content of his essays and dialogues

 The illustration at the top of

The illustration at the top of "Impressions of the Hosei Festival" (left) depicts an image of a campus filled with large amounts of paper, magic ink, and paint. On the right is an exhibition view of the Advertising Research Group. The content of the comments is very typical of Mr. Yanase, who was born and raised in the Advertising Department.

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