Notices
Career Experience Learning (Project) "Promoting the Attractiveness of Okage Yokocho in Ise City, Mie Prefecture
- December 11, 2023
We are promoting the charm of Okage Yokocho in Ise City, Mie Prefecture.
We are second-year students in the Faculty of Lifelong Learning and Career Studies Hosei University. The Career Experience Study is a unique class that provides students with a valuable experience of working with companies for a year in a variety of activities.
In this class, we are working with "Isefuku," which is involved in the operation of "Okage Yokocho" in Ise City, Mie Prefecture.
What we are doing is to promote Okage Yokocho through SNS.
We operate Instagram and TikTok to target university students in Kanto, which is a long distance from Mie, and RED to target overseas tourists, who are currently increasing.
RED is a social networking service used mainly by Chinese people.
In mid-August, we actually visited Okage Yokocho to gather materials for our SNS postings.
The alley, lined with stores, was crowded with many people and full of vitality.
Strolling along Okage Yokocho wearing an Ise cotton kimono
At the end of October, we visited "Mie Terrace" which has a store in front of Mitsukoshi.
Many specialties of Mie and products of Okage Yokocho were sold there.
Below are the accounts for each SNS we operate. We would be happy if you could take a look at them. (Click to view)
Isefuku group
Tatsumi Saito Kaima Sakamoto Hiyori Eda
Shiori Yanagida Yorari Tamagawa