What's wrong with being on and off so much? A novel character was created to speak for the true feelings of female university students! Created solely through online activities by current Hosei University students!

Hosei University's Marketing Seminar (Kosuke Ogawa Seminar) has created "Imoyamahariko," a character that expresses the "on" and "off" of a life-size female university student at the Corona Disaster, using only online activities.

The character was created by a marketing seminar student at Hosei University, who tried her hand at character creation solely through online activities. The resulting character, "Imoyama Hariko," portrays a life-size college student with a Corona disaster, dressed up "on" and dressed down "off" at home. The novel character is expressed by combining the elements of a sweet potato with the keywords of a sensitive and stressed hedgehog and an unrefined and boorish sweet-potato woman. The character is a realistic and true-to-life representation of a female college student, and is sure to cause a storm of sympathy among college students!
The seminar students also manage Instagram and post on it every day. (@imoyama_hariko_chan )
Please keep an eye on our future development!
LINE Stamps
　 https://store.line.me/stickershop/product/14357311
　A total of 40 types of LINE stamps specialized for female university students are available for sale.

Imoyama Hariko's official Instagram
On @imoyama_hariko_chan
Posting daily about a certain kind of women's college student, daily recommendations for women's college students, and more!

About the character
Name】Imoyama Hariko
Birthday] February 2nd
Hariko is a college student at a university in Tokyo. There is a big difference between on and off.
Outside, Hariko is a sparkling college girl, but at home she is a plain potato girl!

&. nbsp; &nbsp ; & nbsp; & nbsp; & nbsp nbsp; &nbsp & nbsp; & nbsp; & nbsp; & nbsp nbsp; &nbsp ; & nbsp; & nbsp; & nbsp; & nbsp nbsp; Figure: On mode on the left, off mode on the right
On mode
Sweet Potato. She dresses up with whipped topping and make-up.
Hobbies】Tourist to gourmet cafes, collecting cosmetics, Instagram.
Hobbies: Busting up the quality of life, pien!
Personality] Super meek and full of communicative power.

She is a genuine and sparkling college student with many friends. If she has any free time, she's on Instagram.
Hariko's Instagram introduces various seasonal contents such as gourmet food, cosmetics, and even recommended spots.

Off Mode
Appearance: A sweet potato. She wears glasses without makeup, bangs in a bun, and her pajamas are the red jerseys she wore in high school.
Hobbies: Sleeping, video streaming services.
[Hobbies] Sleepy, crying, going if I can go.
Personality] Slovenly, a pain in the ass.

Her personality is a complete change from the sparkling Hariko she usually is! In her off mode, Hariko is like a plain "potato girl.
The word "lazy" is for Hariko....
Her excuse seems to be, "All girls are like this at home! It seems.

Background of Character Creation
This character was created from scratch by seminar students in online meetings only.
Targeting university students across the country, this activity was initiated to appeal to their true feelings and the actual situation at Corona Disaster in a unique way, and to attract sympathy. Among other things, we aimed to create a character focusing on "female university students. The motif is a "hedgehog," which is well known among female university students.
In addition, we conducted a questionnaire survey of approximately 150 female university students to find out their true feelings and realities.
The results showed that the majority of female university students have a strong difference between "on" outside and "off" at home, both in terms of personality and appearance, and that "sweet potatoes" are in fashion.
The word "imo-onna" is also used to refer to women who are unrefined and boorish.
Inspired by this, we combined the words "hedgehog" and "sweet potato" to create a character with an unprecedented impact: a sweet potato when "on" and a sweet potato when "off.
After many rounds of refinement of the rough draft, the "Imoyamahariko" was finally completed.

The Kosuke Ogawa Seminar at Hosei University is a seminar with a long tradition in the Faculty of Business Administration of Hosei University, which will celebrate its 45th anniversary in 2021.
　It is characterized by its focus on marketing and its ability to train the mind, heart, and body.
　 The seminar consists of a series of readings of English-language marketing books and fieldwork throughout the year in which seminar students are divided into groups to analyze, research, and make proposals in fields of interest to them. Students learn practical, live marketing that cannot be learned from textbooks.